RAIN ACTIVATED
A hands-on art and action project changing how East Flatbush sees and responds to flooding.
Rain Activated uses public art to change how East Flatbush sees and responds to flooding. The centerpiece is a stencil-based street art installation made with hydrophobic paint. When the sidewalk gets wet, hidden messages appear and point residents to flood resources.
The project also includes a Flood Response and Community Care Toolkit, built with partner FWD. The toolkit gives homeowners and tenants real, local resources for before, during, and after a storm.
Through co-design with 60+ residents and the capture of 30+ community stories, we’ve built a body of hyperlocal, community-generated data that didn’t exist before. It has captured the workarounds, memories, and visions for change that city flood maps miss entirely. Rain Activated has shifted flooding from something residents quietly absorb into something the block talks about, documents, and organizes around.
Homeowners and tenants now have a toolkit that connects them to flood-proofing guidance and local repair professionals, and the broader neighborhood has a shared visual language for naming a problem that’s too often treated as inevitable.
The benefit isn’t just preparedness for our neighborhood, but it’s the flooding stories that are being told, archived, and used. We have leveraged a different versioning of an advocacy infrastructure, not just by intentional design and technology, but by the community itself.
THE OUTCOMES
We launched rainactivated.org and brought the project home with a launch event in East Flatbush, turning months of co-design with 60+ residents, 30+ community stories, and toolkit-building into a public-facing platform our neighbors can actually use. The site makes the Flood Response & Community Care Toolkit, the stencil messages, and the community story archive accessible in one place, and the launch grounded all of it back in the community that built it."
ON the ground
LOOKING AHEAD: What's next for RAIN ACTIVATED?
Over the next 6 to 12 months, Rain Activated will scale from a launch into active neighborhood infrastructure. The team will install hydrophobic stencils on priority blocks, grow the community story archive past 100 submissions, and add more local repair pros, language access, and tenant-specific guidance to the toolkit.
The long-term goal is to build a model that other flood-impacted Brooklyn neighborhoods can adapt to their own blocks.
Want to get involved with RAIN ACTIVATED?
SHARE YOUR STORY
Experienced flooding in East Flatbush or Central/South Brooklyn? Add your voice to the community archive.
EXPLORE TOOLKIT
Flood-proofing guidance and a directory of local repair professionals built for renters and homeowners.
FOLLOW ALONG
@bklvlup on Instagram and TikTok for project updates, stencil sightings, and community stories.
PARTNER OR DONATE
Community orgs, block associations, and supporters — fuel the next phase of installs, stories, and toolkit growth.
GET INVOLVED IN RAINPROOF NYC
We each have a role to play in Rainproof.
Rainproof NYC is where all stakeholders learn from each other and act collectively to tackle increasingly heavy rainfall and flash floods.The growing Rainproof NYC network brings together community groups, city officials, technical experts, policy advocates, private sector partners, educators, and more to understand and address flooding in NYC.
Ways you can get involved include:
- Stay updated on new pilot projects, events, and funding opportunities.
- Collaborate with the Rainproof NYC Network.
- Join a Rainproof Event.
- Learn from other cities in our Rainproof Series.
- Participate in or Pilot Rainproof NYC Projects.
- Share Rainproof Resources & Expertise.